The Purrfect Additions ShopKind Chrome extension just got a real upgrade.

Powered by ShopKind, built by IrrationalJT

When we first launched the Purrfect Additions Chrome extension, the idea was simple: install it once, shop normally, and let the affiliate system quietly route a little support to a local cat rescue without asking anything extra from you. Set it and forget it.

That is still true. But "set it and forget it" turned out to be a little too forgettable.

So we rebuilt it into something worth opening on purpose.

What the Kitty Feed is

Purrfect Additions Kitty Feed is a free Chrome extension built for supporters of Purrfect Additions, Inc., a Dayton-area nonprofit that specializes in the cats most rescues pass over: the too-young, too-old, too-sick, and too-complicated.

The extension is powered by ShopKind, a platform built by IrrationalJT that routes affiliate commissions from everyday online shopping toward nonprofit partners. The shopper pays nothing extra. The rescue earns a little something every time.

If you want the full origin story, we covered it at launch.

What is new in version 2

The affiliate feature is still there, still running quietly in the background. But the extension is no longer just a background process. It is now a lightweight supporter companion you might actually want to open.

Daily featured cat

Every day, the popup highlights a cat currently in Purrfect Additions' care. It is a small thing, but it is the kind of small thing that reminds you why you installed it in the first place.

Meet the cats

Browse adoptable cats directly from the popup. Open a profile, click through to the adoption page, no extra tabs and no hunting around.

Quick-access support buttons

Donate or hit the Amazon wish list in one click. The friction is gone. The impulse to help does not have to wait for the right moment.

Welcome and settings experience

First launch now walks you through what the extension does and lets you adjust which sections appear in the popup. It is a small UX detail, but it makes the extension feel intentional rather than thrown together.

Updated visual design

Fresh branding, cleaner layout, and a more polished popup overall. It looks the part now.

Why the upgrade matters

The original version worked. It just worked quietly. The problem with quiet is that people forget to tell their friends about it, and extensions that do not give you a reason to think about them tend to get cleared out during the next browser cleanup.

Version 2 is designed to be worth keeping. If you are already a Purrfect Additions supporter, this is the version worth actually using. If you are new to it, this is the version worth telling someone else about.

Three things you can do right now

1. Install it. Purrfect Additions Kitty Feed is free, takes about 30 seconds, and requires zero change to how you shop online.
2. Share it. If you know someone in the Dayton area, someone who loves cats, or someone whose Amazon habit could use a little more purpose, send them the link. This is the kind of thing that grows by word of mouth, or it does not grow at all.
3. Learn more about Purrfect Additions. The mission behind this extension matters. Read about the work at purrfectadditionsinc.com.

A note to other nonprofits

ShopKind is a platform, not a one-off project. If your organization could benefit from a branded supporter tool like this, one that connects your community, surfaces your programs or animals, and generates passive affiliate support, we would love to talk. Reach out at shopkind@irrationaljt.com.